In-Store Campaigns

2010 Support Dry Grad Campaign
February 2010

From February 24 to March 31, BC Liquor Stores are raising funds towards alcohol-free celebrations for 2010 high school graduates. During this time, BC Liquor Stores customers are invited to donate $1 at participating BC Liquor Stores to support Dry Grads in their community. In recognition of their donation, customers receive an individually wrapped milk or dark chocolate wafer made by Botticelli.

Now in its tenth year, BC Liquor Stores run the Support Dry Grad campaign to support safe, responsible and alcohol-free high school graduation celebrations otherwise known as Dry Grads. This year, more than 250 high schools in 54 school districts, including some private schools, will receive funds raised through BC Liquor Stores. All proceeds benefit students in the local community where the liquor store is located.

Last year, BC Liquor Stores Dry Grad campaign raised a total of $594,517.

BC Liquor Stores congratulates all 2010 high school graduating classes!