Cheers To A Healthy Baby

Fetal Alcohol Spectrum Disorder (“FASD”) is an umbrella term that describes the range of effects caused by drinking alcohol during pregnancy. These effects can include physical, mental, behavioural and/or learning disabilities with possible lifelong implications. While conclusive statistics about the incidence and prevalence of FASD are not yet available, Health Canada estimates that approximately 9 in every 1,000 infants are affected in some way by FASD. This makes prenatal exposure to alcohol a leading cause of brain damage and developmental delay among children in Canada.

The impact of FASD on individuals and families is significant, costly, and lifelong. Children affected by FASD may have physical disabilities such as motor skill challenges and heart malformation. More significantly, many of the effects of FASD are not readily visible and can include problems with learning, memory, attention, problem solving, behaviour, vision and hearing. In order to continue to educate customers about the dangers of alcohol and pregnancy, and in support of FASD Awareness month, our Social Responsibility theme for September is Alcohol and Pregnancy Don’t Mix.

Thank you for supporting BC Liquor Stores' social responsibility programs.