CounterAttack Dec 1-31

In-Store Campaigns

As the holiday season gets underway, RCMP and municiple police will be prepared; roadchecks will be everywhere.

To discourage drinking and driving, BC Liquor Stores, in conjunction with Provincial Police and ICBC, are reminding you that CounterAttack road checks run from December 1st to December 31st across the province. CounterAttack messages like the one shown to the left, will be placed at the checkout as well as at selected locations within the store.

Sobering facts on alcohol related crashes serve as a reminder to not drink and drive. For facts on alcohol related crashes based on police data as well as the Drinking and Driving CounterAttack Community Program, visit the ICBC website.

Have a safe and happy holiday from BC Liquor Stores.

In-store Campaigns Archive

Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.