In-Store Campaigns

Healthy Babies

September 9 is international Fetal Alcohol Spectrum Disorder (FASD) Awareness day while the month of September is FASD Awareness month in Canada. To raise awareness of the disorder, we're visually reminding customers to support those around them who are either pregnant or planning to be pregnant. Remember that no amount or type of alcohol is safe while pregnant.

During September, our stores will display visuals of a man and woman with the message "Healthy babies need everyone's support. Alcohol and pregnancy don't mix." For healthy babies, those who are pregnant or thinking of pregnancy need the support of everyone around them.

For more information about FASD and how Canadians are affected, visit www.healthlinkbc.ca/ to enter health topic "FASD" and learn more. Information is also available through the Ministry of Children and Family Development at www.mcf.gov.bc.ca/fasd/.

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF
Nov 2010
PDF
Oct 2010 (All day)
PDF
Sep 2010 (All day)
PDF


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