Keep It On Ice

With the summer in full swing many of us will be enjoying our time on the water boating. This summer campaign reminds customers to dock their beverages and enjoy it after all water activities are over.

During July, posters in our stores and at checkout counters will bear the message "Keep it on ice 'til you're on dry land" to remind customers that drinking alcohol on the water is both dangerous and illegal. As you're planning a day out on the water, please ensure you keep your alcohol on land. It's an important part to enjoying a safe day on the water.

Thank you for supporting BC Liquor Stores' social responsibility programs.