In-Store Campaigns

Look Ahead This Halloween

During October, BC Liquor Stores and Molson Canada are joining forces and reminding customers to make plans to get home safe before heading out.

Thanksgiving, Halloween and other celebrations kick-off the fall season. For many, that means going out or entertaining at home. Wherever you plan to celebrate, remember to plan ahead to get home safe. If you're entertaining at home, help your guests plan to get home safe and check out our Responsible Hosting tips.

On October 31, Molson Canada representatives will be in full costume at the following BC Liquor Stores in Greater Vancouver to wish customers a safe and happy Halloween. To encourage customers get home safe that night, representatives will also hand out $5.00 taxi vouchers.

(Hint: click on the store name below for more information)
Northgate
Broadway and Maple
Richmond Ironwood
39th and Cambie
Westwood Centre
Fleetwood
Robson
Nordel Crossing

Some sobering statistics*:

  • Approximately 1/3 of all motor vehicle-related accidents involved alcohol
  • Between 2003 and 2007, alcohol-involved vehicle incidents resulted in 579 deaths in BC while 15,180 people were injured in 25,530 alcohol-related accidents.

*ICBC Traffic Collision Statistics 2007 www.icbc.com/road-safety/safety-research/collision-statistics

Celebrate Life...Enjoy Responsibly. Plan to get home safe.

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF
Nov 2010
PDF
Oct 2010 (All day)
PDF
Sep 2010 (All day)
PDF


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Cocktail Recipes book cover.

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