In-Store Campaigns

Whatever you do...Get Home Safe

With Halloween around the corner, we're teaming up with Molson Canada to send a message to customers: "Walk, run or fly...just don't drive. Whatever you do, get home safe." These message are on posters and other in-store collateral that depict a woman dressed as a superhero.

On Saturday, October 30, from 4:00-7:00pm, representatives of Molson Canada will be in full superhero costumes at eight BC Liquor Stores locations to wish customers a safe and happy Halloween. They will be handing out $5 taxi vouchers to customers at those locations to help them plan to get home safe. While shopping at these locations, look for the superheros:

Sobering fact: All alcohol-involved crashes can be preventable by making a plan to get home safe.

In-store Campaigns Archive
Previous campaigns are available below. Simply click on any of the thumbnails to learn more or click the PDF link to download the poster.
Anti-binge drinking campapign image of man in police custody.
May 2012
PDF
Minors and alcohol are a lethal mix.
Apr 2012
PDF
Support Dry Grad 2012 campaign photo of graduating students in graduation gowns.
Mar 2012
PDF
BC Liquor Stores Responsible Use January 2012 campaign
Jan 2012
PDF
BCLDB Responsibility Campaign December 2011 Counterattack
Dec 2011
PDF
November Social Responsibility campaign image.
Nov 2011
PDF
October Social Responsibility message at BC Liquor Stores
Oct 2011
PDF
Alcohol & Pregnancy Don't Mix
Sep 2011
PDF
Aug 2011
PDF
BCLDB Boat Safe campaign image of young man on boat wearing PFD.
Jul 2011
PDF
BC Liquor Stores social responsibility message for June 2011
Jun 2011
PDF
Know Your Limit responsibility message image, man holding drink
May 2011
PDF
underage drinking in BC
Apr 2011
PDF
Dry Grad 2011
Feb 2011
PDF
Snowboarder catching air on top of a ski slope in the sunshine.
Jan 2011
PDF
Dec 2010
PDF


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