Published on BC Liquor Stores (http://www.matters-of-taste.com)

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CounterAttack Dec 1-31

By admin
Created 2010-05-19 10:25
Campaign Date: 
December, 2009
Campaign Image: 
Campaign PDF File: 
application/pdf icon
SR_counter_attack.pdf [1]

As the holiday season gets underway, RCMP and municiple police will be prepared; roadchecks will be everywhere.

To discourage drinking and driving, BC Liquor Stores, in conjunction with Provincial Police and ICBC, are reminding you that CounterAttack road checks run from December 1st to December 31st across the province. CounterAttack messages like the one shown to the left, will be placed at the checkout as well as at selected locations within the store.

Sobering facts on alcohol related crashes serve as a reminder to not drink and drive. For facts on alcohol related crashes based on police data as well as the Drinking and Driving CounterAttack Community Program, visit the ICBC [2] website.

Have a safe and happy holiday from BC Liquor Stores.

 

Source URL: http://www.matters-of-taste.com/instore-campaigns/counterattack-dec-1-31

Links:
[1] http://www.matters-of-taste.com/files/SR_counter_attack.pdf
[2] http://www.icbc.com/road-safety/safer-drivers/drinking-driving#Variables._frag_