Binge drinking or overindulgence is a serious issue and one that BC Liquor Stores is sending a sober message about this month.
Having fun doesn't mean to over-indulge because to do so is "no way to have fun." Signage in stores carry the message "This is no way to have fun." and feature an individual who has overindulged in alcohol.
Please remember and remind others that to overindulge is no way to have fun. Please celebrate life and enjoy responsibly.