Product Consultants at Your Service

Product Consultants are on staff at BC Liquor Stores to assist you with your shopping and to provide you with more in-depth information on products and the world of beverage alcohol. Scroll down for a current list of product consultants and the stores in which you'll find them.

Trained with Wine and Spirits Education Trust, they're extremely knowledgeable about wine, spirits and beer as well as what is available in our stores. From tips on what to serve or how to store that bottle of wine, they're here to help you. They're also available to help you:

  • Arrange a comprehensive wine tasting
  • Find the right product for the occasion
  • Learn more about products (product knowledge)
  • Start and maintain a wine cellar

Visit select stores - see list below - and take advantage of our product consultant services. Product consultants are generally available at our Signature stores. Or, if you have a quick question, call the Product Information Line Monday to Saturday 9:30 am - 9:00 pm at 1-800-667-9463 (phone 660-9463 in Greater Vancouver). 

Use the Store Locator for more information about our stores such as map, address, phone number and hours of operation.

 

Consultants Choice

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  • Karen Curtis
    Advanced
    Australia
    $19.99
    58073

    This is a dark and spicy wine with tons of blackberries, cassis and slight hints of floral notes and black olives that linger on a lovely, textured finish. Drink now or enjoy over the next five years.

  • Blake Konkle
    Intermediate
    Argentina
    $16.99
    695676

    This full-bodied, intense red exhibits cherry aromas with subtle pepper notes and soft oak touches. There is a plush concentration of cherries and blackcurrants that are soft on the palate with well-balanced tannins and acidity. A hint of oak igves this value-priced red a great finish. Enjoy with a juicy steak, pasta or white meat with spiced sauces.

  • Nicole Lozinski
    Intermediate
    United States
    $18.99
    172403

    The velvety, ripe blueberry, blackberry, black cherry, spice and vanilla aromas are tempting. This full-bodied red shows additional flavours of cocoa, licorice, and toasty oak on the palate with fine, ripe tannins. It has smooth and luscious texture with a long, full finish. A wine that can definitely be enjoyed now or cellared for up to five years.

  • Karen Curtis
    Advanced
    Canada
    $19.99
    158311

    Made from 100 percent estate grown grapes, this delightful wine is a blend of Merlot, Syrah, Malbec and Petit Verdot with rich notes of coffee, spice, plums, wild cherries and toasty oak. Enjoy now or cellar for the next two to five years. Pair with braised short ribs, grilled rosemary lamb chops or a ribyeye steak.

  • Blake Konkle
    Intermediate
    Trinidad and Tobago
    $79.99
    916718

    This dark rum is a hand-crafted blend from a library of 12 year and older rare rums. It is distilled 5 times and "12 times tasted" by the Master Distiller then aged in medium charred bourbon barrels. Dark amber in colour with aromas of sweet spice and vanilla, Zaya is slightly sweet on the entry followed by vanilla, cinnamon and nutmeg notes with hints of spice, light char and leather. Try it straight up or in a "Gran Mojito" cocktail.

  • Nicole Lozinski
    Intermediate
    Argentina
    $13.99
    556746

    This wine shows superb complexity on the palate. The layers of pear, apple, citrus, kiwi and tropical fruits are endless. This well-blanaced and concentrated wine is dry and medium-bodied with rich, ripe fruit flavours. Delicious!

Meet Our Product Consultants

Northgate

Steve England
Steve England

"Two of my greatest passions are wine and food. To be able to share and learn with my customers on a daily basis is one of the joys of life."

Michael Battistella
Michael Battistella

"I love the community aspect of being a Product Consultant and sharing my passion for wine with my customers."

Park Royal

Peter Wan
Peter Wan
Vieng Keo Johnson
Vieng Keo Johnson

Kelowna Orchard Park

Dennis Dwernychuk
Dennis Dwernychuk

"Fun is what this job is all about! Discussing fine vintages, new and upcoming wine regions and meeting my customers' needs is challenging and rewarding."

Maureen Murphy
Maureen Murphy

"All my work of studying the world of wine and spirits is worthwhile when a customer comes back into my store and tells me that my wine selection for them made for a perfect evening."

Nicole Lozinski
Nicole Lozinski

"I thoroughly enjoy my job. It's very rewarding and satisfying to have customers return for my help and suggestions."

Westwood Centre

Sari Dettling
Sari Dettling

"It's easy to always give more than customers expect when you love your job."

39th & Cambie

Cindy Gray
Cindy Gray

"Sharing with my customers the hidden gems revealed within the ever-changing world of wine and spirits is the most rewarding and enjoyable part of my job."

Karen Curtis
Karen Curtis

"I love to share my passion for wine and food with my customers and friends."

Wendy Walker
Wendy Walker

I enjoy assisting my customers in choosing from our product selection. Good customer service comes easily when you love what you do.

Chris Bostwick
Chris Bostwick

I’m grateful for the trust clients place in me when they allow me to make product selections. My motto is, “Let me know how I’ve done and I can always help you better.”

Neena Smith
Neena Smith

"Learning about wine is like learning a new language; there are so many nuances! It's rewarding to share this experience with my customers."

Langley

Jo-Ann Potter
Jo-Ann Potter

"The versatile nature of this job is what I enjoy most. Every day is different, every customer is different."

Jodan Hayes
Jodan Hayes

"Relax, enjoy, don't be afraid to experiment and most of all, share with others!"

Alberni & Bute

Quinn Crooks
Quinn Crooks
Sandi Smith
Sandi Smith

Kamloops Columbia Place

Fawn Martin
Fawn Martin

Assisting customers with their shopping experience is why I am here. Customer service, I am proud to say, is a team effort my co-workers and I follow diligently.

Nicola Station

Karen Liu
Karen Liu

Richmond Brighouse

Shafiq Contractor
Shafiq Contractor

"I always tell my customers that variety is the spice of life — try new and exciting wines with different food pairings."

Richmond Ironwood

Robert Bertram
Robert Bertram

"I enjoy sharing my ideology about wine with customers. Life is too short not to enjoy all the wonderful wines we offer."

Rod Symchych
Rod Symchych

"Whether you have a large gathering or something more intimate planned, I can help you choose wines for every occasion."

Victoria Westshore

Deborah Hodgson
Deborah Hodgson
Daisy Taneja
Daisy Taneja

Penticton Plaza

Peggy Padden
Peggy Padden
Ruby Lepoidevin
Ruby Lepoidevin

"It's a rewarding experience to see happy, satisfied customers return for your help, suggestions or answers to their questions."

Vernon

Guy Palopski
Guy Palopski

"My motto is 'all wines three times.' I believe that you must try any wine on three different occasions before you can truly know if you like or dislike the wine."

Kelowna Mission Park

Dean Anderson
Dean Anderson

"Wine, spirits and beer can be compared to the universe; there are many new and exciting discoveries to be made."

Holly Nixon
Holly Nixon

"Wine is like food...you should explore! We all have a favourite food but we don't eat the same thing seven days a week."

Abbotsford

Donna Mitchell
Donna Mitchell

"I enjoy providing customers with good service and information about our products."

Fleetwood

Blake Konkle
Blake Konkle

"Building rapport and creating a fun learning environment where our customers seek out help and advice every time they visit our stores is part of my job."

Rodney Conway
Rodney Conway

"My job is a tour guide into the world of wine and spirits and I love the ongoing journey that I share with my customers."

Meadowtown

Bill Murphy
Bill Murphy
Carl Gilsenen
Carl Gilsenen

I’m very fortunate to have great staff and awesome customers to share food and wine pairing notes with. It makes coming to work effortless.

Nordel Crossing

Trevor Perri
Trevor Perri

Helping customers match their wants with their needs is the best part of my job.

Sonu Sharma
Sonu Sharma

"I love my job as a Product Consultant because it allows me to learn and share my knowledge of products with clients on a daily basis."

Peninsula Village

Matt Brzovic
Matt Brzovic

"This job is an extension of my love of wine. It has been a lifelong journey of discovery that I am pleased to be sharing with my customers."

Maureen Hogue
Maureen Hogue

"I love pairing my customers with that perfect bottle of wine!"

Fort Street

Brenda Sopow
Brenda Sopow

"The two things I love the most about my job as a product consultant are the customer service and the opportunity to learn. Exposure to great wines, spirits and people is an exciting aspect of my work."

Marlisa Hollands
Marlisa Hollands

HighGate Village

Julie Gardner
Julie Gardner

Caulfeild

Bert Ferri
Bert Ferri


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